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Authors
Affiliations
1 Department of Management, P.E.S. Institute of Technology, Bangalore, IN
Source
PES Business Review, Vol 8, No 2 (2013), Pagination: 72-74
Abstract
After receiving many accolades for the first edition of The Disney Way, including the coveted "Best Business Book of the Year" by Fortune magazine, the authors Bill Capodagli and Lynn Jackson who are the world's leading experts on Disney have put together an even more insightful edition. They have outlined a novel set of varied organizations that have uniquely applied Walt Disney's "dream, believe, dare, do" principles and reinvented their businesses.
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